Building the College brand
Marketing and Communications is responsible for enhancing Scripps College’s reputation by promoting the College’s unique curriculum, highly accomplished faculty, students, and alumnae, and significant contributions to the preparation of leaders.
Marketing and Communications produces or maintains:
- Strategic Communications: brand management and execution, marketing campaigns, and communications plans;
- College publications: Scripps Magazine, Admission Viewbook, and other publications;
- Digital and interactive communications: internal and external websites, social media platforms, and multimedia;
- Media Relations: relationships with the national and international media; and
- Public Events: campus event planning, production, and promotion.
Our team of editors, writers, graphic designers, event planners and digital media specialists offer consultative services to assist campus departments with publicity projects and special events, and ensures that the college’s visual identity program is administered across all of the college’s internal and external communications.
The Marketing and Communications team prioritizes publications for external (off-campus) marketing and communications purposes. In general, we are more likely to produce your publication if the intended audience is off campus (for instance, prospective students) rather than on campus. However, we offer a wide range of designed templates to help campus offices and organizations communicate effectively with on-campus audiences.
Our publications range from brochures and booklets to large-scale projects such as the admission viewbook and the Scripps Magazine. Because we produce numerous publications each year, we take on new projects when possible, assigning priority to projects already in our planning cycle. Printing, mailing, and occasional design costs are paid for by the office or department requesting the publication.
Marketing and Communications manages the design and function of the Scripps website, the Inside Scripps website, the College’s official social networking outlets, broadcast email communications, and Audio/Visual production for the web. We also serve as a resource to the College for best practices, advice, and consultation related to new media, the internet, writing for the web, audio/video, broadcast email, social networking and general electronic communications. For website support, please fill out our form.
The Marketing and Communications team works with all media, including on-campus publications, local, national, and international press. We respond to requests for information from reporters and editors, promote Scripps news and stories to the media, prepare Scripps faculty and staff for interviews with the media, and maintain a digest of Scripps news coverage.
The Marketing and Communications team can help you publicize events and announcements via internal vehicles, including the Events Digest and Inside Scripps, a news and information hub for the Scripps community. Marketing and Communications also maintains the Scripps Master Calendar, which allows you to publicize your event on the Scripps website and on other Claremont Colleges calendars.
Marketing and Communications photographers’ main task is to capture, edit, and disseminate photos and videos for use in marketing and promoting the College. We have limited availability for photography of gatherings, events, workshops, etc. that do not have some sort of exceptional visual element or are not otherwise newsworthy. Cameras can be checked out from the library for those looking to create a photographic record of something that’s happening on campus.